Classic Fine Food is a Purveyor and distributor of fine food from around the world we are sourcing truffles, caviar, foie gras, dairy products, fresh and cured meats, poultry, olive oil, chocolate, fruit purees, pastry ingredients and many more delicacies … Through close partnerships with our suppliers, we deliver on demand, the highest quality of perishable, fresh and pastry products to your doorstep.

We believe in offering our customers real choice.
Quality and service are our hallmarks.
Customer satisfaction is our business.


EQT Greater China acquires Classic Fine Foods Group, a leading multinational importer and distributor of fine foods to high-end hotels and restaurants

EQT Greater China to focus on growth and geographic expansion

EQT Greater China II (“EQT Greater China”) has acquired Classic Fine Foods Group (“CFF” or the “Company”) from UK-based Vestey Group Ltd. EQT Greater China now owns 96% of CFF while management holds the remaining 4%.

CFF is the leading multinational importer and distributor of fine foods, serving the vast majority of five-star hotels and high-end restaurants in Asia. The Company is involved in sourcing and procurement, import and export, storage and handling, marketing and distribution of high-end fine foods products such as dairy, meat, pastry, gastronomies, seafood, high quality perishables, condiments, pasta and dry products.

CFF was incorporated in 1999 and has since been built through a combination of acquisitions and greenfield initiatives. Today, the Company has operations in 11 markets, including Hong Kong, Japan, Singapore, Malaysia, United Arab Emirates, UK, the Philippines, and Vietnam and is the market leader in the majority of the countries where the Company is active. Asian markets together represent more than 80% of CFF’s total sales. Sales in 2010 are expected to reach approximately EUR 94 million. The Company has grown approximately 15% annually over the last 3 years.

CFF has a very strong sourcing network of suppliers, mainly Europe-based, offering the customers leading brands on an exclusive basis. The Company has excellent customer relationships not only with five-star hotels and high-end restaurants but also with customers such as airlines, social clubs, cruise lines, supermarket chains, department and delicatessen stores.

“EQT Greater China was attracted by CFF’s strong market position, its track record and entrepreneurial spirit among management and country managers. The Company also has outstanding relations with both suppliers and customers. CFF is a well run business with numerous opportunities to develop and grow. We believe that EQT’s experience from the sector and history of developing similarly international, premium businesses will make EQT Greater China a good owner. We will focus on expanding the product offering but also look into the possibilities of entering new markets, for instance China,” says Massimo Rossi, new Chairman of the Board of Directors of CFF and Industrial Advisor of the EQT Industrial Network.

In addition to the Chairman Massimo Rossi, the Board of Directors will consist of Dennis Malamatinas (previously CEO of Burger King and currently Board Member of EQT IV-owned SSP) and John Lim (previously CEO of Cold Storage and currently Deputy Chairman of Fairprice, Singapore). The new Board of Directors holds vast food and distribution experience and will contribute with industry knowledge from both the Asian and European markets. Simon Griffiths from EQT Partners Singapore will also join the Board of Directors of CFF.

The Asian fine foods market has shown robust growth and this is expected to continue as a result of economic growth and an increased consumer taste and interest for Western fine cuisine. New premium hotels and high-end restaurants are thriving in the Asian Pacific region, creating exciting opportunities for CFF and its comprehensive offering of fine foods. EQT Greater China will, together with the management of CFF, work intensively to capture these opportunities and to develop and grow CFF even further. Initially, the strategic initiatives will include geographic expansion and expanding the product range.

Following our recent audit dated 28th and 29th April 2009, we are pleased to confirm that Classic Fine Foods
has been awarded BRC Global Standard Certification for Storage and Distribution for the second consecutive
18 months period. By opting for the BRC, Classic Fine Foods is aiming to:
  • Promote best practice
  • Improve supplier standards and consistency, and avoid product failure
  • Eliminate multiple audit of food manufacturers
  • Support customers objectives at all levels of the supply chain
  • Provide concise information to assist with due diligence (full traceability, strict temperature control
    from supplier to customer…)
Having BRC Certification enables us to provide trust to you about the company's capability to manage the food
safety related risks.
Standard  Certification for Storage and Distribution
 
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